Tips for Using Retail Fixtures Effectively

Store fixtures, like a torso mannequin for clothing display or a countertop display case for jewelry, are designed to showcase your merchandise in more effective ways. They help to organize merchandise, maximize its visibility, and create a better customer experience. Think of store fixtures and retail displays as the bones on which you build a more effective (and profitable) layout.

Visual merchandising is essential for any successful retail store. Displaying merchandise in an attractive and inviting way has been shown to engage consumers, influence their behavior, and drive sales in significant ways.

Retail store supplies and store fixtures, like those from Saga Display, are all designed to create a more organized and appealing way to showcase everything from clothes and jewelry to home goods and hardware. Here are the best ways to use them.

Know Your Space and Store Layout

Start by looking critically at your available space and how your store is laid out. How do you want customers to move through the store? Where do you want to direct their focus? Can you better utilize wall space? Are there areas that can be put to use with vertical retail displays? Remember to let your merchandise “breathe”; a space that’s too crowded works against you.

Choose the Right Fixture for the Right Product

Retail supplies have been developed over the years to best showcase different kinds of merchandise. Clothing racks come in different designs so that the customer can more easily browse apparel, whether it's suits, t-shirts, or sweaters. Jewelry display stands for retail show off each piece in exciting ways. 

It’s OK to get creative, but trust the expertise of those who originally designed the store fixture.

Use Fixtures to Highlight Key Products

Tiered shelving can put the spotlight on best-selling accessories. A clever hanging display can highlight the latest trends or featured products. Use end bins to entice customers with discounts or other special offerings from a manufacturer. Give key products more prominence in your store simply by using the right store fixtures and retail displays.

Keep Branding Consistent Across Fixtures

Ideally, you want your fixtures to “disappear” into the overall layout of your store. Your merchandise should take center stage, so ensure that your fixtures work with your overall brand.

Also, if you offer luxury or high-quality items, your store fixtures should reflect that. Expensive apparel won’t show as well on rickety displays.

Optimize Fixture Height and Accessibility

Having your store fixtures and displays set at optimal levels increases engagement and purchases. Different levels create visual interest for items like accessories. Affordable items set at eye level (especially at the counter and checkout) encourage impulse buying.

Apparel categories like sweaters or evening dresses benefit from a display that invites customers to touch the materials.

Ensure Fixtures Are ADA Compliant

Whatever kind of stock you carry, allow customers with limitations to explore and interact with it. Heights, lighting, and visibility can make a big difference in their experience. 

Make Products Easy to See and Reach

Store fixtures are designed to make exploring featured products (or anything else) easy and inviting. Set them up in a way that customers can easily access and interact with them.

Use Tiered Displays for Better Visibility

Show off certain categories of products by incorporating tiered displays. Perhaps your stock includes jewelry pieces that need highlighting. Or maybe your hardware store can display small cans of decorative paints with brushes, tape, and other related materials.

Maintain and Update Fixtures Regularly

Just as you inspect your stock for damage or wear, do the same with your fixtures. Are there dings that can snag apparel? Is shelving wobbly? Do your fixtures look worn or show signs of tarnish? If it’s a revolving stand, does it move easily? These are little things that subtly register with customers and can impact their buying decisions.

Check for Wear and Tear

Your focus may be more on your merchandise, but how it’s displayed plays a key role. Regularly check that your store fixtures stay level, move easily, and look fresh and clean.

Clean and Reorganize Frequently

Prevent visual fatigue by shaking things up in your retail space. Move your displays around. Put fresh merchandise out and make it more prominent. Get adventurous with your retail store supplies and create new set-ups.

Refresh Fixtures During Seasonal Promotions

One of the keys to effective visual merchandising is moving things around, at least each season. Use different store fixtures and retail displays to highlight promotions.

Monitor Performance and Adapt

Among the many benefits of retail displays and store fixtures is that they can be moved around and changed up. Follow the sales around each different display in your store. Experiment by doing test runs of different layouts, and tweak them as needed.

Track Sales Data by Display Area

Use sales data to monitor how your displays are doing. Small changes may be needed, such as moving pieces of merchandise around within the display.

Test Fixture Layouts and Rotations

Try adding a new store fixture, such as jewelry display stands for retail. Rotate them each week and test how they perform.

Adjust Based on Customer Behavior

Observe how your customers react to your displays; adjust heights, placement, and the like, and see how sales or customer interaction change.

Choosing Quality Fixtures from Saga Display

Saga Display has been supplying retail stores of all sizes and kinds with quality fixtures. We provide you with the tools needed to showcase your stock, improve your customer experience, and drive sales. We construct all of our pieces to be sturdy and to wear beautifully over years of use. 

Explore our full line of fixtures and get inspired to change things up in your retail space. You’ll be amazed at the results when the right store fixtures are put into play!

Final Thoughts

Experimenting with retail displays is one of the most enjoyable aspects of the retail business. It gives you a chance to put yourself in the shoes of your consumers and experience your establishment from the inside out; that opens opportunities to improve their experience and to drive more sales. It’s creative and can inspire unexpected insights that transform your business.