How to Create an Eye-Catching Jewelry Display for Craft Shows

Craft fairs are a great way to advertise your retail store or show off your handmade jewelry. However, to successfully draw customers to your booth amidst everything else that’s going on around them, you need eye-catching displays.

There are some rules for jewelry displays in retail spaces that can be adapted to a craft show. Here are some practical jewelry display ideas from Saga Display. We provide a variety of retail supplies, including jewelry display stands and more.

Introduction

Attend similar shows beforehand to get a sense of the customers, the setups, and what other vendors are doing. Armed with that research, start planning your display. 

It should be neat and uncluttered; hide your extra merchandise and supplies with floor-length tablecloths. Use a variety of display options, such as a necklace display stand mixed with display cases and risers. Combining different types of jewelry displays adds visual excitement.

Incorporate LED lights to create an inviting atmosphere. Have clear signage and offer a variety of ways for customers to pay.

Importance of an Eye-Catching Display

Whether it’s at a store, online, or at a craft show, a great display is a must for sales. It highlights your merchandise and makes a statement about your brand.

With other vendors, customer attention is at a premium; a great display attracts them to your booth, encourages browsing, and drives sales.

Plan Your Display Concept

What kind of look are you going for with your display: upscale or down-to-earth? How do you want to frame your brand? Who are the customers you want to appeal to? These elements will shape the way you display jewelry at the show.

Define Your Brand Aesthetic

Your “brand” comes through in visual elements like colors, typography, and imagery.

Understand Your Audience

Understanding the tastes and expectations of your target audience will help you build a jewelry display that engages them most effectively.

Set a Budget

Determine how much to spend on your booth setup. Saga Display offers a variety of retail supplies that allow you to create an effective display at any budget.

Choose the Right Display Materials

You want your display to stay neat and clean throughout the show. Choose materials that can be wiped free of fingerprints or stains and will look fresh throughout the day.

To avoid clutter, choose display stands that will maximize table and floor space. Risers are a great way to showcase your special pieces. Standing racks will allow customers to browse many items at once without taking up space.

Select Versatile Display Stands

Choose display pieces that do double-duty. A countertop display case can either show off a selection of rings or an earring display paired with a bracelet.

Incorporate Props for Visual Interest

Use props to create a theme or story. Add shells and beach gear for summertime displays. Pieces for holiday wear can be set amongst greenery or similar decorations.

Focus on Portability and Durability

Pick display items that will hold up and are easy to bring along. You want to spend your time selling, not packing and unpacking.

Design for Visual Appeal

Draw the eyes of your customers by creating jewelry displays that combine different layers and textures. Pops of color add visual interest. The right lighting will highlight special items like handmade jewelry pieces.

Create Height and Layers

The best jewelry displays aren't all arranged at one level. Use risers, boxes, and stands that will draw the eye where you want customers to look.

Use Color and Texture Strategically

Don’t overdo the extras. You want the jewelry to be front and center, so when in doubt about color and other accessories, remember that "less is more."

Incorporate Lighting

The right lighting can create an inviting ambiance that will draw customers to your booth. Place some strategic lights to draw attention to particular items.

Organize for Functionality and Accessibility

Your jewelry display should be designed to make it simple for customers to browse. When you’re working with a small space, like at a craft show, displays should be organized by jewelry type or by theme (such as pieces for summer or a special occasion). Use clear signage.

Group Jewelry by Type or Collection

Group necklaces together, set up an earring display, or use a jewelry box organizer to show off rings. Make it easy for customers to find exactly what they’re looking for. Put the items you want to highlight at the front of your display area.

Ensure Easy Access for Customers

Make browsing and shopping inviting by making clear paths through and around your booth. Take advantage of vertical space to hang signs and displays. Have plenty of mirrors available for customers to check themselves out.

Include Clear Signage and Pricing

Save yourself (and your customers) time with signage that clearly displays prices, special offers, and your business. Have business cards handy. And don’t forget having convenient ways for them to pay.

Practical Tips for Craft Show Setup

When you're going to be showing your jewelry at a craft fair, plan ahead. Create a layout that will be simple to set up and to take down at the end of the day. Use lightweight, sturdy display pieces that are easy to pack.

Use those big plastic totes to organize merchandise and other supplies. You want to get at what you need without a lot of fuss.

Make the most of your table space by using jewelry display risers to avoid a cluttered look. Organize your merch by theme, style, type, or color.

Work with any vertical space and use floor-length tablecloths to hide supplies.

Plan for Easy Setup and Breakdown

The best display supplies are sturdy but light. You want to be able to do easy packing, set up, and end-of-the-day break down (because you'll want dinner and to count your sales!) Saga Display offers a full range of retail supplies that are perfect for a craft show.

Maximize Table Space

Avoid clutter and show off your jewelry with small standing displays or risers. These also add visual interest. Put your best-selling items or those you want to highlight at the front.

Prepare for Customer Interaction

Have business cards ready. Invite craft show customers to your retail store or website through coupons or other incentives. Provide a special freebie if they give you their email address. Make it easy to pay with clear signage and alternate methods for payment.

Conclusion

A craft show is a great opportunity to meet new customers. It’s also a way to showcase certain jewelry pieces or collections outside of your retail space to give them more attention.

The right jewelry display should be an extension of your brand. Keep it simple and uncluttered, and use your table space wisely with vertical pieces. Include colors and props that reflect your brand, and use strategic lighting to create a mood and to highlight specific pieces.

Let Saga Display make your next craft show more successful with our retail supplies!