How to Pick the Perfect Jewelry Gift Box

A jewelry gift box serves a few important functions. First, it protects a piece from getting tangled or damaged. Second, it can show it off in a beautiful way, as the piece is nestled against a soft background in a display setup. Third, it allows a customer an elegant way to store that piece when they get it home.

Every time they open that box to put a piece on, they’ll get a little rush of joy, seeing their earrings, ring, bracelets, or a necklace so perfect and ready to be worn! Saga Display offers a huge selection of versatile, quality jewelry boxes in all kinds of shapes and sizes that will work in your retail setting. And they keep your branding going when it leaves your store and is taken home.

Here's more about the importance of this discreet little merchandising tool.

Why the Right Jewelry Gift Box Matters

A beautiful jewelry gift box doesn’t just serve a practical purpose in displaying or storing a piece of jewelry; it represents your brand. The look and feel of the box conveys subtle messaging to your customer, letting them know you leave no small detail to chance because you value both your collection and your customer’s business.

Selecting a jewelry box is part of your overall presentation. For example, Tiffany’s iconic blue box has been part of their brand since the 19th century. Anyone who’s received one finds their heart beating a little faster even before they open it. This is the power of the jewelry gift box, so pick yours by using some thought and care.

Factors to Consider When Choosing a Jewelry Gift Box

So, how do you choose the right jewelry gift box to showcase all the pieces in your collection? There are a few things to consider. 

• What kind of store do you have? 

• What’s the style you want to convey or show off? 

• How do you want to present your collection?

Let that drive practical considerations like the size of boxes that you need for your merchandise and the inner materials that will both protect and display it to its best effect. An elegant black velvet box may display a gold necklace in a more dramatic fashion.  A simple silver jewelry gift box can make a pair of gemstone earrings really pop as customers are browsing.

1. Size and Shape

Something like an elegant watch will need a different size box than a necklace or pair of earrings. This will help to safely store it, as well. Review the overall size needs of your collection, but remember that many gift boxes are versatile. One size can easily showcase a ring, bracelets, or earrings.

2. Material and Quality

Keep in mind that the jewelry box is an extension of your store and your brand. You want something that will hold up over time, sending subtle messaging about your commitment to quality.

Saga Display offers sturdy, well-crafted jewelry gift boxes that will look beautiful in a display setting or in the customer’s own personal jewelry box at home.

3. Design and Style

Saga Display offers jewelry gift boxes in classic styles that will work with almost any kind of retail store, from high-end to boho chic. Maintaining a uniform look throughout your collection will help enhance your branding and overall image.

4. Color and Finish

Just like that iconic blue Tiffany box, choosing the right color and finish for your jewelry box is a valuable messaging tool. Saga Display offers classic gold and silver, as well as teal blue, a fun damask print, and a more low-key khaki tone. Of course, there’s always the classic black velvet jewelry gift box. Consider which combination best serves your purposes.

5. Interior Lining and Padding

The lining inside the gift box serves a practical purpose in protecting the jewelry piece when it’s not being worn.. But within a retail setting, it’s like a canvas that shows it off. Cotton-filled gift boxes are a very popular choice, mainly because they cushion the jewelry, but also absorb damaging moisture. Velvet-covered pads also protect a piece from scratches and provide a premium setting for the pricier items in your collection.

6. Special Features

Some gift boxes are elevated with separate sections, mirrors, magnetic closures or locks, and even custom designs. These features are designed to protect and showcase a special piece. They can add a little bit of “extra” to the box overall.

Tips for Personalizing the Gift Box

Start with a color that will work with your retail identity. Saga offers classic silver or gold, as well as elegant teal or khaki, which is beautifully neutral. For edgier looks, our damask print is a fun alternative.

You can stamp the box with your logo or other special design. Some retailers opt for a meaningful quote, a monogram, or a personal message.

Consider a contrasting color of tissue paper when placing the box inside gift bags, or use contrasting organza gift bags themselves.

Last Thoughts

When it comes to all-important visual merchandising, don’t overlook the importance and role of the gift box. This is the little detail that helps show off your jewelry inside the display. It also packs it up safely for transport or storage, and reminds your customers of your brand when they get it home. 

With its protective lining (such as cotton or a velvet cushion), it cushions delicate gemstones or chains and prevents tangling. Something like cotton also “breathes” and absorbs moisture to keep jewelry free of tarnish or rust.

That seemingly innocuous jewelry gift box is an excellent tool for branding. It can ensure that your customers keep you in mind long after their initial purchase.

The color, finish, and customization options among jewelry boxes make this a powerful tool. It offers a wonderful canvas for including your message, an image, or other detail that’s unique to you.

Saga Display is the retail expert with a wide selection of gift boxes. Among the sizes and shapes, they're designed to enhance, protect, and show off your merchandise at every stage.

It's a practical tool for customer satisfaction after they leave your store. Shop our wide selection and change up your merchandising game!