How to Choose the Right Display Fixtures for Your Retail Store

One of the keys to effective visual merchandising is having the right kind of fixtures to display your products in an exciting, effective way. The kind of fixtures you choose is dependent on your retail store’s layout, the amount of space you have, your target audience, and the kind of experience you want to give them. Saga Display is the retail supply store with everything needed to make the most of your retail space.

Introduction

It’s amazing the difference that effective in-store displays, window displays, and shelving units can make in generating sales in a retail store. They can spotlight new arrivals, add excitement to sale items, and encourage customers to spend more time shopping. Choosing the right kind of fixtures depends on your merchandise; clothing displays will differ from a jewelry display stand, for example.

Consider your store’s size, layout, and traffic flow. Take into consideration the aesthetics of your retail store and choose fixtures that will complement them. Factor in how durable they are and how accessible the fixtures are to your customers. For example, can they easily reach a shelf to examine the merchandise? 

Know Your Store Layout and Space 

Your visual merchandising strategy begins with understanding the layout of your store and how much usable space you have to work with. Exclude restrooms, storage, or office space. Consider the width of the aisles and how you want to direct your customers through the store.

Measure Floor Space Accurately 

For retail, you want usable floor space, so you need to measure for only that. Restrooms, hallways, storage areas, and columns should not be included. Interior wall to interior wall is the most common metric.

Consider Traffic Flow and Aisle Widths 

Use endcaps in the aisle to highlight special items. Dump bins are great for sale items right before they reach the check-out area. A freestanding display at the entrance captures attention as customers enter. Gondola displays maximize space and make it easy for customers to browse in tight spaces. A POP display in high-traffic areas attracts customers to featured items.

Understand Your Product Types 

When creating retail displays, think about what you’re selling. Heavier items need sturdy shelving units, while retail shoe displays are designed to show off that merchandise in the best way. Jewelry may look better in a sparkling glass case.

Match Fixtures to Your Store Aesthetic 

Part of an effective visual merchandising strategy is ensuring that your retail displays work with the overall “look” of your store. If you sell vintage clothes, you’ll want fixtures that can work with that vibe.

Explore Different Types of Fixtures 

There are so many different kinds of fixtures available at SagaDisplay to both showcase your merchandise and to make the most of every bit of available space. We make it easy to get creative with your visual merchandising!

Factor in Flexibility and Durability 

One of the most important aspects of a visual merchandising strategy is to switch things up to keep the appeal fresh. Look for fixtures that can hold up to being moved around, stacked, and arranged in different ways.

Prioritize Customer Accessibility 

You want to make it easy for customers to see and interact with your merchandise. Are the shelves easy to reach? Can jewelry be clearly seen? Is there creative signage to invite customers to explore? It’s also important to be welcoming to customers who may have a disability.

ADA Compliance and Inclusivity 

Ensure that your retail displays don’t block or interfere with customers who may require wheelchair access in the aisles, and that the shopping experience is comfortable.

Easy Reach and Visibility for Shoppers 

An easy way to increase sales is to ensure that shoppers can clearly see and reach the items they’re interested in. A sweater that’s too high up will just get passed over. Choose fixtures to provide maximum visibility.

Evaluate Lighting and Fixture Integration 

You can have great fixtures, but if they (and the products) can’t be seen, it’s a waste. Ensure that your lighting shows things off appropriately. Use targeted spotlights on jewelry cases and in window displays. Ensure that dump bins or POP displays are well-lit to encourage a purchase.

Choose SagaDisplay for Smart Fixture Solutions

Saga Display is the smart source for retail stores of all kinds to find a wide selection of fixtures. We understand the importance of visual merchandising and provide retailers with the stands, boxes, mannequins, risers, and everything else needed to create effective displays.

Conclusion

Paying attention to the kinds of fixtures you use in your retail displays can elevate the customer experience, the look of your store, and drive more sales. Start by evaluating the amount of usable space you have to work with and how you want to steer your customer through it. Ensure that your fixtures help them see merchandise clearly, and even more importantly, allow them easy access to it. Add great lighting and creative signage to direct them around the store and encourage them to make a buying decision.

Saga Display is the expert in retail supplies, including all kinds of fixtures. Shop our extensive selection now to elevate your visual merchandising!